Do You Need Help With Local SEO For Ocala Doctors?
As with any town, Ocala, Florida has a plethora of physicians in different specialties. The competition for patients can often be fierce and thousands of dollars per business per month in not an unusual amount to be spent on marketing.
So what should Ocala doctors do to increase business?
Why, exploit the internet of course.
Every doctor in Ocala should currently have their own website which is attractive and functional, explaining to potential clients exactly what services are offered with a prominent phone number, address and contact form.
But once that is done, it is time to utilize SEO or search engine optimization to get that website ranked on the first page of Google, Yahoo, and Bing.
Remember doctors, if your website is not on the first page, it might as well be invisible!
With that said, here are some simple SEO tips for Ocala, Florida doctors.
1. Figure out which keywords people are using to find the services you offer.
Keyword research is always the first step in SEO and is the most important. If you know what words people are typing into Google, then you can make sure that these words are placed in your website content and that links to your site also contain these keywords.
For instance, when looking for a doctor in Ocala, a searcher is going to most likely type some variation of “Ocala Doctor” not the name of your practice. Many people also add the state and might abbreviate such as “Doctors Ocala FL”.
2. Utilize Your Title Tags
Your homepage title tag is imperative. This is what will be seen in the search engines. Make sure it includes your main keyword at the beginning, followed by your city (Ocala) and lastly your business name. For example, your title should read as follows: Ocala Doctor | Wilson Family Physicians
Each page should have a title which signifies what the page is about.
3. Always Use The Exact Same Address, Phone Number And Description.
Local citation sites such as Yelp, Insider Pages, etc. all use your information on their sites. Inconsistent information will hurt your rankings. When adding your information, make sure it is the same on every site.
4. Claim Your Google, Yahoo, and Bing Sites.
All three search engines offer businesses a free website featuring your business information. Ensure that you claim and optimize all three of these. Again, make sure the information is exactly the same across all three.
5. Start Blogging.
Add a blog to your site and begin consistently posting to it. Each post should be written around one keyword that you want to rank for. Ensure that each post is interesting to human readers. If you are stuck on what to write about, simply answer a question that would commonly be asked about your business.
6. Ask For Reviews.
Customer reviews are the lifeblood of any business. With the advent of the smartphone, it has become even more important. Encourage your customers to leave you positive reviews immediately after service is rendered. Ignore the temptation to leave fake reviews!
7. Hire An Expert.
If the local SEO process confuses you or you just don’t have time to do what needs to be done, then consider hiring an expert. Look for an expert with an established track record and no upfront costs.
Local SEO for Ocala doctors should be their main focus when spending advertising dollars.
